Account audits
A closer look at your campaigns, account structure, targeting, creative and reporting. Understand what’s working, where spend could work harder and what to prioritise next.
Start with an audit INDEPENDENT PAID MEDIA SPECIALIST
Big-agency experience.
A more personal
advantage.
I’m Tom. I help growing businesses get more from paid social and Google Ads—with senior expertise, hands-on management and a direct line to the person doing the work.
Book an introductory callPAID SOCIAL + PAID SEARCHLONDON BASED · WORKING WITH BUSINESSES EVERYWHERE
A DIFFERENT WAY TO WORK
Your ad spend deserves
your specialist’s attention.
Maybe your agency relationship has lost its spark. Maybe you’ve outgrown doing it all yourself. Or you need expertise in your team, without hiring someone full-time.
That’s where I come in. I work directly with you to understand the business, find what needs attention and turn a plan into campaigns. You’ll know who’s managing your ads, what’s happening and why.
Senior support, directlyClear, useful reportingSupport that fits your business
WHAT I DO
From a fresh perspective
to full ownership.
Paid media support built around where you are now—and where you want to go.
Paid search
Reach people actively looking for what you offer. Google Ads strategy, account setup, keyword planning, ad copy, ongoing optimisation and budget management.
GOOGLE ADSPaid social
Connect with your next customers, from first impression to purchase. Campaign planning, audience strategy, creative testing and hands-on management across the platforms that fit your business.
META · LINKEDIN · TIKTOK · PINTEREST + MOREStrategy & support
An experienced partner for your next decision. Consultancy, media planning, performance reporting and Looker Studio dashboards, with practical support on tracking and measurement.
A CLEAR PLAN. A CLEARER PICTURE.THE PERSON BEHIND THE ADS
HI, I’M TOM
Experienced hands.
A fresh pair of eyes.
I’m a London-based freelance paid media specialist with eight years’ experience across paid social and paid search.
I’ve worked with network, performance and creative agencies, supporting campaigns for established brands as well as smaller businesses and startups. That breadth gives me a practical perspective on what different businesses need.
Today, Social Advantage is how I bring that experience directly to growing businesses. From ecommerce sales to B2B enquiries, I combine the strategic thinking with the day-to-day work that keeps campaigns moving.
8 yearsin paid media
B2B + D2Cexperience across sectors
HOW WE GET STARTED
Less mystery.
More momentum.
Tell me about your business
We’ll talk about your goals, current campaigns and where you need support. A straightforward conversation to see if we’re a good fit.
Find the opportunities
An account review or audit helps us understand the starting point. You’ll get clear priorities and a proposed scope of work.
Put the plan to work
I handle the agreed work, keep you informed and use performance insights to guide what we do next.
A FEW USEFUL ANSWERS
Before we talk.
Who do you work with?
Small and mid-sized businesses looking for experienced paid media support. You might be moving from an agency, adding specialist support to an in-house team or getting more serious about your advertising.
Can we start with an audit?
Yes. An audit is a useful way to understand your current activity before deciding on next steps. We’ll agree the scope and fee before any work starts.
Will I work directly with you?
Yes. You’ll speak to me, and I’ll be responsible for the agreed strategy and campaign work. Clear communication is part of the service.
Do you offer ongoing management?
Yes. I can take on setup, day-to-day campaign management, testing, optimisation and reporting, or provide more focused consultancy. We’ll agree the right arrangement for your needs.
LET’S FIND YOUR ADVANTAGE
Ready for a fresh
look at your ads?
Tell me a little about your business, what you’re running and what you’d like to improve. We can start there.
Book a call with Tom